Well… It’s been a month since my last post, but I swear I didn’t vanish on purpose.
Thanksgiving hit right on my writing day, the kids had back-to-back concerts the week after, and everything else took a backseat to being Dad for a while. Writing is important to me, but when family and projects collide, my girls win every time.
In my last update, I said Futureproof Systems wasn’t real yet, but it would be. That’s exactly what’s been happening over the past few weeks.
The idea has started taking shape in a way that’s impossible to ignore. I even built a full landing page for it. It’s not public yet because I’m still not ready to throw it out into the world, but it exists.
I’m still hesitant to call Futureproof Systems a startup, but honestly? I think I’d be lying if I said it wasn’t already halfway there.
Turning Plans into Action
Since my last post, Futureproof Systems has gone from an outline and a concept to something people can actually see.
Over the past few weeks, I’ve mapped out my Ideal Customer Journeys, talked with business owners, analyzed competitors, and built the first version of my landing page. That landing page became the first visible proof that this project could be/is turning into a real business.
The landing page, called the Lead Rescue Pilot, is my working MVP. It’s a 30-day trial for a done-for-you lead follow-up system that automatically responds to new messages, tracks performance, and keeps small business owners from losing jobs when they’re too busy to reply.
The entire idea came straight from my research. Every business owner I spoke with said the same thing in their own words. Losing work because they couldn’t keep up with leads is a real concern.
Right now, the page is live but private. I’m not ready to share it publicly yet because the automation system behind it still needs to be fully developed.
Once that part is ready, it will be able to run on its own and do what I’ve been dreaming of for months. Actually help people.
Every week in this program pushes me further into actually building something and I love it. I’m learning in real time, making decisions that have real consequences, and seeing how the coursework shapes what Futureproof Systems is becoming.
Learning While Building in Real Time
This process has clarified a lot for me. I’m not ready to support my family with Futureproof Systems yet, and that’s fine. I’ve gained clarity on the scale I’m aiming for. I don’t need a million-dollar company. It would be nice, but what I want is something stable, something that works, and something that’ll last.
I can’t overstate how much I appreciate Full Sail for forcing me to take this seriously. If these classes had gone in a different direction, Futureproof Systems might have stayed an idea in a notebook.
Instead, every assignment has pushed it closer to reality. The structure has kept me honest, and it’s working.
Even if Futureproof Systems never becomes my full-time work, it’s already earned its keep. It’s taught me how to build with purpose, test ideas before chasing them, and think like someone who actually runs a business.
These lessons are going to stick with me regardless of whether I’m leading my own venture or helping someone else grow theirs later on.
This Week’s Work: Building a Lead Generation Plan
This week’s project feels like the next logical step for Futureproof Systems. The landing page is built, so now it’s on to the next question. How do I bring people to it?
My assignment this week is to build a Trello board that outlines five specific lead-generation methods I could use to attract small business owners to the Lead Rescue Pilot.
It’s a practical challenge. One column will map out an email marketing plan using Mailchimp. Another will focus on social media, probably Twitter or LinkedIn, where I can test posting schedules, outreach, and influencer engagement.
There’s a couple of other aspects to it, but I haven’t gotten that far in the project yet.
By the end of the week though, this board is going to act as a roadmap. It won’t just show how I could promote the Lead Rescue Pilot. It’s going to help me see which methods actually make sense for the kind of business Futureproof Systems is becoming.
Next post, I’ll share what worked, what didn’t, and what I plan to refine as this thing continues to take shape.
Closing the Loop
Momentum feels real now. I’m not just sketching out a dream anymore. I’m building the pieces of something cool that’s actually going to work.
Every assignment pushes Futureproof Systems forward in ways I didn’t expect, and honestly, I’m still waiting on this class to feel like coursework.
Balancing all of it still takes work though. I’ve got family to be present for, a full-time job, and a schedule that rarely, (if ever,) slows down. But each project reminds me that building something meaningful doesn’t always require perfect timing. It just requires showing up and moving one piece at a time.
So that’s where I’m at this week. Building, testing, learning, repeating.
What about you? What’s the best trick you’ve ever been taught about life balance and ambition?
